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Director of Demand Generation

Director of Demand Generation leadership role in your future?

We’re looking for an all-star Director of Demand Generation (Director of Demand Gen) to join our growing team as the owner of our Go To Market strategy and execution. Your goal is singular and will be the beating heart of our business – to help us drive qualified traffic, leads, and sales digitally by establishing our company as the No. 1 authority in the event management space.

Our Director of Demand Gen must be dedicated to deliver revenue by growing leads for the business and understand our target audiences, craft the promises in messaging, understand and hone in on our distribution channels, influence product development and help us define and strengthen our unique selling proposition and competitive advantages. Being obsessed with performance, reporting, and analytics as well as recognizing the impact of creative elements to help drive demand can only help with being successful in driving the key results areas for this role.

The ideal candidate is completely addicted to growth, darts out of bed in early a.m. with your mind racing with ideas, yet has proven ability to methodically develop strategy, build a team, execute and deliver results. You are a growth architect and are obsessed with experimentation and optimization, can easily float among all major growth channels (paid, organic, social, web, app, offline, online, etc.) and from a career perspective, you’re energized, primed and ready for the biggest challenge of your life.

Vp Marketing Sched Image On Job Description Page Of Marketing Strategy Discussion

Should You Apply?

If you’re that yin-yang person who can easily toggle between strategy and execution, paid vs. non-paid, online vs. offline, hands-on vs. team leader, you have a passion for bringing people together through events and…

  • You LOVE both optimizing the big picture as well as the granular daily moving parts…
  • You LOVE running growth experiments, optimizing funnels and testing new creative…
  • You LOVE developing GTM plans to dominate new ad platforms and audiences…
  • You LOVE a high-growth environment and embrace ambiguity
  • You LOVE architecting teams, systems and processes that can scale…

… then please read on as you’re an ideal fit and we’d love to talk to you ASAP!

The Director of Demand Gen is a key member of the senior management team. You’ll have to maintain control of diverse business operations, so we expect you to be an experienced and efficient leader.

From day one, you will have an immediate impact on our productivity, streamlining strategic initiatives, overseeing program management, communicating objectives between departments and taking a hands-on management approach to projects, employees and contractors. The ideal candidate will have proven experience in a business management role, with a special focus on executive-level advising and interdepartmental collaboration preferably in a B2B SaaS environment.

If you also have excellent people skills, business acumen, event management experience, and exemplary work ethic, we’d like to meet you!

What You’ll Do

This will be a highly demanding role that will expose you to all aspects of Sched’s business. Some of your key responsibilities will include:

  • Increase Revenues: help grow overall sales by improving the entire revenue funnel (e.g. awareness, acquisition, activation, conversion, retention, and referrals)
  • Increase Leads: increase marketing qualified leads and establish a documented system for managing, reviewing, optimizing, and improving core lead channels.
  • Architect Growth Playbook: create the first iteration of our growth playbook and socialize within the team. Iterate on what’s already been done.
  • Build The Marketing Team: create and build out our marketing and growth team including internal team members, contractors, vendors, and freelancers to help execute the growth playbook.

Some key results we’d like to see within six months of your start date are

  1. Increased Revenues: increase quarterly annual recurring revenues by at least 100.0% through directly attributable activities, projects, and initiatives you manage and execute.
  2. Increase Leads: increase marketing qualified leads by 200% and establish a documented system for managing, reviewing, optimizing and improving core lead channels.
  3. Marketing Revenue Pipeline Visibility: create marketing revenue pipeline visibility so that we have greater insight into potential revenues. We want to know how many leads, where they come from and how much they are potentially worth in the future.
  4. Build The Marketing Team: create and build out our marketing and growth team including internal team members, contractors, vendors, and freelancers to help execute the growth playbook.
  5. Positioning: improve the company’s positioning in the market through branding efforts. Improve brand perception as a solution provider to our targeted markets.

Who Are You? (Requirements & Credentials)

We are looking for an individual with a strong, proven, track record of success to help transform our small team into a massive organization that positively impacts our customers and their stakeholders throughout the entire event ecosystem.

Our ideal candidate might also possess the following qualities and attributes (i.e. nice to have’s):

  • Executive Experience: five (5) or more years experience in leading marketing teams preferably in Adtech/Martech, Data Analytics or SaaS environments. Quality of experience and results are more important than length of time in positions.
  • HubSpot: Hands-on experience with HubSpot is highly preferred, or a similar analytics and reporting tool.
  • Industry Experience: experience working within the event management industry (e.g. as a vendor/supplier to the industry) or in organizing large events (e.g. conferences)
  • Education: BSc/BA in Business Administration or relevant field; MSc/MBA is a plus
  • Planning & Analysis: Exceptional analytical problem solving and decision-making skills. Financial modeling experience – you can spin up a quick model to analyze different opportunities and enjoy doing it – is also a plus.
  • Project Management: Strong project management skills with a desire to bring structure to undefined processes
  • Context Switching: Good at context switching: you can easily transition between the big picture and tactical execution for multiple projects

What We Do

Bringing people together to make the world a better place

Events are where we go to be inspired by those who’ve followed their dreams, learn from successful people, build life-long friendships, and discover new opportunities. We believe that when we come together around shared interests, we help build rapport and understanding through these shared experiences. Our mission is to help encourage more of these experiences each and every day.

Enabling exceptional events

We are an almost 14-year old, bootstrapped, company dedicated to creating environments that enable exceptional and engaging events. We do this through our event management software and event management services so that every individual and community can grow from the opportunities presented through events.

Influencing tens of millions each year

Our products and services touch tens of millions of users each year through conferences, conventions, festivals, meetings and events hosted by organizations like Stanford University, the United Nations, the American Red Cross and YMCA.

Seriously, there is an event for everything!

Survey Says

You’ll be working to build a company that makes a real difference to our customers and their audiences. Here’s actual feedback about the company you’ll be helping to build:

  • I wonder what the world did before Sched…
  • Sched completely revolutionized our convention.
  • Using Sched is something I actively LOOK FORWARD TO whenever we’re getting ready to put on another event.

Pay and Benefits

Sched offers a broad suite of benefits to its employees including company-sponsored health, dental, vision, life, disability, and other insurance programs. We also offer retirement plans including a 401K and matching program. Other benefits include discretionary annual bonuses, education expenses, paid time off (“PTO”), fitness benefits and other incentive programs. This position is also eligible for equity-based compensation.

We are a 100% remote, distributed and global team! We regularly get together throughout the year for team meetings in incredible places like Morocco, Japan, Cambodia, and Colombia, all covered by Sched. Part-work, part vacation, we call them #schedcations.

  • Compensation: $75k – $150k + Robust Bonus (negotiable for right person)
  • Benefits: Health/Dental/Vision/Disability/Life + Robust 401k + Flexible Work + 20 Days PTO
  • Location: Atlanta, GA (preferred); 100% Remote Available
  • Hours: flexible and normally 10:00 a.m. to 6:00 p.m. EASTERN (regardless of where you live)
  • Culture: Human-first with High-Performing, Happy & Humble People (no jerks)
  • Key Results: increase revenues, increase leads, develop growth playbook, help build the marketing team

Our Hiring Process

The Sched hiring process typically takes 30-60 days from the initial job posting to complete. Our process is designed to get to know you as a person and professional. It is also designed to get a feel for how you might perform in the targeted role along with helping you to get a sense of what it might be like to work with our team.  Please note that we may also consider you for other current and future positions we may be hiring for or have available.  We aim to communicate where you stand in our hiring process upon the completion of each of our steps.

The Sched Hiring process typically includes the following steps

  • Step 1: Initial Screening interview
  • Step 2: Career History Interview
  • Step 3: Role & Competencies Interview
  • Step 4: Audition Project (e.g. paid project/assignment designed to test your fit for the role)
  • Step 5: Reference Checks

We may request additional information, such as a personality tests or meeting with other team members, as needed.

How To Apply

Please fill out the application to apply for this role. The application will take at least 20-30 minutes to complete. You’re able to come back and update your responses after submitting the application. Please note that while all fields are not required, only completed applications will be considered for the next step in our hiring process.