Email marketing is still one of the most effective ways of promoting something, like an event. However, emailing people about an event isn’t just about sending email. In fact, if your series of promotional emails haven’t been A/B tested – or at least thought through – to ensure working messages with subject lines that are…
Do you remember the last time you attended a conference or a convention? The pandemic situation has made our entire world virtual, from our daily meetings and office interactions to video calls with extended family members or friends, it is all online. With travel and living expenses slashed, virtual events offer the same experience as…
Whether you specialize in SAAS, eCommerce, or cloud-based service outsourcing, you may want to organize a virtual event or a conference down the line. Such an event also requires proper planning and promotion to gain the traction it deserves, which is where writing a press release comes into play. What kind of marketing tools and…
4 pieces of advice from an event organizer who shifted his large physical conference to an entirely online experience. You will not only learn what really worked for his virtual event but also how to prevent the mistakes his organization made with their first virtual event.