You can drastically improve your future events by simply taking in what the audience has to say about your current one. Receiving and responding to event feedback, using a feedback form, for example, is an important step towards growth and towards learning about the audience’s experience.
Positively receiving and reviewing your feedback over the long term for event planning will help you get a better idea about what your audience is thinking and the range of emotions they’re going through.
Did they feel the event had enough value? Did they think the concepts discussed were relevant? These are the kind of insights you’re looking to receive when you open yourself to receiving constructive feedback from your audience.
In order to improve your attendee’s experience and make your virtual events better overall, the first area to talk about is how to effectively gather feedback from your events –
1. Effectively Gathering Event Feedback
Knowing when to prompt attendees for feedback is also vital. You want to make sure that you request feedback from your audience when they’re attentive towards the event, and not when they’re preoccupied. It makes less sense to collect feedback days after the event rather than immediately after sessions while you have their full attention.
Ways that you can gather feedback from your events –
- Feedback surveys
- Tracking social media responses
- Event registration form
- Post-event survey questions
- Follow-up emails
Being able to correctly time when to distribute conference surveys to your audience can make a big difference in the feedback you receive. You’ll end up with more constructive usable feedback that you can respond and reply to later.
When requesting feedback from your audience, you want to do so in a way that makes them feel rewarded. You can either do so during the event or post-event. Your event attendees are more likely to freely contribute constructive feedback if you offer them a bonus for doing so. It’s also a good way to build a healthy relationship with your audience members for the long-term.
You can incentivize your attendees to provide feedback by presenting them with a gift card, coupon, or a simple note that says ”Thank you!”. They’ll appreciate it, and you’ll be able to know exactly what’s on their mind.
Whether it’s an education event or art conference, there’s always time to talk to people. Don’t be afraid to check in with attendees about their overall experience and listen for any suggestions. This will help make attendees more comfortable at your event.
Overall, it helps you grow and it’s an excellent result to leave your attendees feeling like their opinion matters.
2. Responding To Event Feedback
Once you’ve collected your data, you can move on to the next step – responding to all the feedback you’ve received! For sure, you want to receive your feedback with a positive outlook and take suggestions constructively. Remember, the purpose of obtaining feedback in the bigger picture is to improve future events.
When it comes to reviewing and responding to the feedback you’ve received, you want to go through the process with the entire team. Avoid fragmenting the review and response process to just certain concerned members. Instead, make the entire process a constructive experience that will positively impact future events.
How long should you wait to get back to your reviews? When it comes to response times, go ahead and reach out to your attendees as soon as possible. It tells your audience that you care about what they have to say. As we’ve mentioned, you could even try to incentivize them to contribute feedback in the future by rewarding them with a card or gift code.
This will leave your audience feeling listened to and appreciated. They’re also more likely to recommend the experience to people close to them. It goes a long way in creating a positive feedback loop for future events.
The next step is to adequately implement the feedback you’ve received to improve your audience’s experience.
3. Implementing Event Feedback
Once you’ve collected enough feedback on your events, you can begin the fun part – analyzing it all!
All the hard work of monitoring your events, registration forms, and tracking guests needs to be taken another step further. To truly improve the event experience for everyone, the feedback from your audience is a major way that you will grow.
In the world of event management, constantly reviewing feedback surveys during conventions and conferences and responding to them are keys to growth and improvement.
Event marketing is a key part of spreading awareness about your brand and what it stands for. Whether you host in-person or virtual events, there’s a lot you can do to optimize your audience’s experience by receiving and implementing suggestions from your received feedback.
Takeaways For Future Events
A healthy feedback loop with your audience can go a long way in taking your events to the next level. You’ll have your audience feeling listened to and appreciated when you ask them what they think and how they felt about the whole experience. Feel free to accept their compliments and constructively respect their criticism.
Responding to your audience via email or social media is a great way to stay in touch. A powerful way to impact your events is to maintain a long-term relationship by retaining your attendees.
What are some ways you collect audience feedback? Contact us.