Have you ever attended a virtual event before?
The current pandemic has certainly reshaped how the world works. This is particularly evident when it comes to in-person events, trainings and conferences.
Faced with the new reality, event organizers have had to cancel or postpone their events for far future dates.
Despite all this, customers, organizations, tech providers and individuals still have a strong craving for information, marketing, education and building connections through networking. And this still has to be satisfied, somehow.
As a result, live in-person events have slowly but steadily metamorphosized from purely in-person events to purely virtual events in 2021.
Surprisingly, some organizers have even seen better returns and more engagement from their virtual audiences.
So in this article, we are going to look at various ways through which you can leverage artificial intelligence for your virtual events in order to squeeze the most value from your meetings.
Artificial intelligence is a branch of data science that develops applications that give machines the ability to perform human-like functions, without human intervention.
However, that is rather too simplistic a definition. If you want to know more about AI and what it can do, check out my other article where I wrote about what you need to get started with artificial intelligence from scratch in 2021.
Now, before we get started with 3 ways to integrate AI in virtual events, why not look at a few huge in-person events that have gone fully virtual?
Here are 3 super popular in-person events, organized by some big tech companies, that have seized this opportunity to give virtual events a shot. So if you are still on the fence as to whether virtual events are for you, this is proof that it is possible.
In-Person to Virtual Events
When these events did run their in-person conferences, they’d get attendees in the thousands.
But now, do they still pull in these numbers?
We’ll see in a moment.
This event is held annually and is run by NVIDIA.
Its aim is to bring together thought leaders, technologists and innovators who use their artificial intelligence GPUs to interact and learn from each other.
While the in-person events used to cost an arm and a leg, they are now virtual and FREE.
Apple was also not left behind and they’ve gone ahead to turn their annual World Wide Developer Conference into an online experience.
In fact, Apple has projected to have more attendance of their online event as compared to the in-person event.
For the in-person event, you had to shell out a couple thousand dollars, and only a few thousand could attend. Now Apple is looking at millions of virtual attendees.
Cognilytica is an education and advisory firm that focuses on artificial intelligence and machine learning research.
They too have announced that their popular trainings that include CPMAI and AI in government will be virtual for anyone who wants to further their knowledge in artificial intelligence.
And you know what’s more interesting? You get a certificate if you successfully complete their events.
I know you are now on the bandwagon of going online with your events.
How about we now look at the ways through which you can leverage artificial intelligence in your virtual events and get the most returns?
So let’s get started.
1. Voice Recognition
If you know of Siri and Alexa, then you know how far artificial intelligence has gone with voice recognition in the consumer market.
Now this very advancement in voice recognition can also be brought into virtual meetings. And events organizers are very receptive to it. In fact, 88% of event professionals said they would use AI in 2018.
But how exactly do you use voice recognition for virtual events?
Well, through real-time translation and transcription, voice recognition enables non-native speakers and the hearing impaired to understand and follow along with your presentation as it happens.
In fact, this application of AI is perfect for digital events that are targeting an international audience or that are focusing on accessibility.
Even though voice recognition is still a work in progress when it comes to delivering near-perfect translations, AI advancements in this sector make it completely sufficient for integration in most online events.
2. Facial Recognition
Using AI-based facial recognition technologies could be another amazing addition to virtual events, giving the experience of an in-person event.
Let’s see how.
Through the use of facial recognition technology, you’ll be able to identify the emotional response of individuals attending your event, which is a very valuable insight to you as an organizer.
Once this technology measures, analyzes and optimizes this data, you can get accounts of whether your audience is paying attention or is engaged with your presentation at all.
And the good thing about it is that it is not difficult to build. There are already a ton of packages and libraries to get you started. Here are some of the most popular data science tools that can help you build face recognition apps.
More interestingly, though, is that these analytics can also give you an idea of the average dwell time per user as well as what part of the screen they were mainly looking at. This could give insight into what the most engaging part of your booth is.
How about you use chatbots for attendee interactions?
If you’ve organized virtual events before, then you know how hard it is to give attention to every attendee and make them feel part of the event.
Usually, they’ll have questions, comments or product inquiries during the call, and since attendees always outnumber your staff, it’s impossible to give attention to each one of them.
Now, an artificial intelligence-powered chatbot can take the burden off your shoulders during the meeting by providing accurate answers to their questions.
In fact, this is also one of the ways to keep your virtual events interactive.
With the advancements in AI today, we are able to build chatbots that are sophisticated enough to provide personalized and detailed responses that mirror a human interaction.
This way, you also get to use chatbots to improve efficiency while drawing in the crowds.
Good for your virtual events in 2021. Right?
On one side there are those whose jobs cannot be done remotely.
This is the group of people that have been hit hard by the pandemic, and they’ve had to cope with this reduction in income or find other means of income.
However, for those that are able to work remotely, virtual events and meeting platforms have been a key tool in making all this a success.
I hope this article has opened your eyes to some of the ways through which you can leverage AI for your virtual events and make them just as valuable as live in-person events.
While some virtual event platforms like Sched have already applied these features into their applications, some of these features are still a work in progress… Considering it takes a high degree of expertise to cleverly and successfully integrate AI in business apps today.
What are some of the ways that AI has revolutionized virtual events in 2021?
Are there some other ways of leveraging AI for virtual events that weren’t mentioned in this article?
Contact us and let us know.