Maximize your Event ROI

Join the Pilot: Deliver More ROI with "Shadow Events" for Exhibitors and Sponsors

Introducing Shadow Sched—an intelligent event tool that lets sponsors and exhibitors create their own micro-events within your main event—all while giving you complete visibility and control. 

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Finally, a win-win solution for events and sponsors too

With Shadow Sched, your sponsors and exhibitors receive their own customized Sched site where they can invite their own teams, create their own event schedules, track participants, register attendees, send surveys and so much more!

Transform your sponsor relationships with this simple yet powerful approach to event partnerships. 

We have a limited number of spots in our Pilot Program as it launches. Join in and start empowering your exhibitors today!

How It Works

1. Sponsors Get A Sched Site

They can create custom sessions and activities, manage their team and track participant engagement.

2. You Stay In Control

You choose which sessions appear in main schedule. Then, monitor all parallel activities and maintain your event quality.

3. Attendees Get Value

They can discover relevant sponsor content and use one single login for every session. Attendees choose their level of engagement.

Features that make life easier and deliver ROI

For Your Sponsors

  • Custom Micro-Events: Create targeted sessions for interested attendees
  • Smart Lead Capture: Track engagement and collect qualified leads
  • Seamless Integration: Connect directly with your main event platform
  • Custom Registration: Gather specific information from interested participants
  • Team Management: Invite and coordinate sponsor team activities
  • Real ROI Tracking: Measure actual engagement and results

For You, the Event Planner

  • Complete Visibility: See all sponsor activities happening around your event
  • Flexible Control: Choose which sponsor sessions to feature in your main schedule
  • Better Planning: Understand actual participant flows and space needs
  • Happy Sponsors: Give them the tools to succeed with real time ROI data
  • Simplified Access: Attendees use existing event credentials—no new logins needed
  • Premium Opportunities: Create visibility tiered packages for your top sponsors

What savvy Sponsors do differently: they host events within events

Smart sponsors and exhibitors don’t just collect names and rely on passive booths: they create engagement and build relationships. Sales requires multiple touchpoints and interactions to close a deal. 

Savvy event sponsors create:
✅ Private networking sessions with key prospects
✅ Exclusive VIP dinners or cocktail hours
✅ Interactive experiences (raffles, giveaways, special demos)
✅ Industry-specific roundtables where they showcase real case studies

Take a page from marketing expert Neil Patel’s playbook. When he sponsors or speaks at events, he hosts private lunches, creates exclusive sessions for key prospects, and even showcases client success stories to prove his value. 

This “event within an event” strategy boosts ROI by engaging both new leads and existing customers. It fosters meaningful connections while enriching networking at your event.

Help Chart the Future of Event Sponsorship

Don’t miss this opportunity to revolutionize your sponsor relationships and create incredible events. Join the Pilot Program for Shadow Sched today!

Frequently asked questions

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Please chat to our friendly team.

  • How much does Shadow Sched cost?

    As part of the pilot Shadow Sched program, we are offering each participant organization up to 10 Shadow Sched sites for your Sponsors, Exhibitors and Partners at no additional cost.

  • How do I connect my Sched Event Site to a Sponsor/Exhibitor’s Shadow Sched Site?

    As part of the pilot program, a link leading to your Sponsor’s Shadow Site will be manually added to their organization’s Sponsor profile on your Sched Site. You can also choose to manually add and link sessions from the sponsor sites to the main site. In the future, this process will be automated via a submission and approval system.

  • What are some ideas for Shadow Events that work best for event sponsors and exhibitors?

    There are so many potential exhibitor events to be held before, during and after your main event:

    1. Networking Events: Customers meeting prospective customers 
    2. Meals: Breakfast, Lunch, Dinners
    3. Drinks: Coffee, Drinks, Smoothies
    4. Activities: parks, zoos, museums
    5. Events: concerts, shows, movies, special showings 
    6. Adrenaline: arcades, Dave & Busters, exotic race car driving, bumper cars, fun run, 5K race, horseback riding
    7. Fundraising: special fundraising event
    8. Booth Events
    9. Ask Me Anything (i.e. your area of expertise or specialization) 
    10. An Extra Training Module
    11. Bring In An Extra Expert
    12. Bring in An Extra Celebrity 
    13. Game night (e.g. board games, remake a TV show experience or game show) 
    14. Dancing With the Stars
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