Ready to empower your event sponsors while lightening your planning load?  Join our “Shadow Sched” Pilot today to get advance access to a great new tool.

As an event planner, you juggle deadlines, last-minute changes, and VIP demands—all while keeping sponsors and exhibitors happy. The challenge? Their goals don’t always align with yours.

Sponsors want visibility and leads, while you aim to create a valuable participant experience.

It can be tempting to cave to sponsor requests—bigger logos, wider recognition, or even handing over full attendee lists (violating privacy laws like GDPR and CCPA). But there is a better way!

That’s exactly what Shadow Sched offers—a simple, innovative tool designed to enrich your exhibitor experience and make your planning easier.

Introducing Shadow Sched: Empowering sponsors & elevating your events

Imagine giving your sponsors and exhibitors the tools to organize their own mini-events—fully integrated within your Sched-based conference:

✅ A dedicated Sched site where sponsors can manage private events
✅ Lead retrieval & participant tracking (without violating privacy laws)
✅ Custom registration & surveys to qualify leads
✅ Single sign-on access for attendees—no extra logins needed
✅ Optional integration into your main event schedule

As the event planner, you get to decide how or not to feature sponsor-hosted sessions in your main schedule. Offer exclusive visibility for top sponsors, or full transparency for all – your choice. Either way, you’ll create a richer event experience while helping sponsors achieve tangible ROI.

With Shadow Sched, your sponsors can adopt similar approaches to drive results.

What savvy sponsors do differently… they host events within events

Smart sponsors and exhibitors don’t just collect names and rely on passive booths: they create engagement and build relationships. Sales requires multiple touchpoints and interactions to close a deal.

Savvy event sponsors create:
✅ Private networking sessions with key prospects
✅ Exclusive VIP dinners or cocktail hours
✅ Interactive experiences (raffles, giveaways, special demos)
✅ Industry-specific roundtables where they showcase real case studies

Take a page from marketing expert Neil Patel’s playbook. When he sponsors or speaks at events, he hosts private lunches, creates exclusive sessions for key prospects, and even showcases client success stories to prove his value.

This “event within an event” strategy boosts ROI by engaging both new leads and existing customers. It fosters meaningful connections while enriching networking at your event.

Be part of the Pilot Program today!

Your events can now be even easier and more effective with Sched + Shadow Sched. If you’d like to be part of our pilot program, reach out at shadowsched@sched.com or fill out our form to get more details.

Marvin McTaw
Co-Founder & CEO
Sched