A strong marketing strategy is vital to a company’s growth and survival. Creating a persona of the target audience and communicating through various channels will help your brand reach the right people. However, some forms of communication are more effective and not necessarily very expensive. That brings us to Guerilla Marketing. It may sound almost predatory…
As businesses strive to find new and innovative ways to reach their customers, experiential marketing has become a popular choice. This type of marketing allows businesses to connect with their customers more personally, creating an experience that customers are more likely to remember. What Is Experiential Marketing? Experiential marketing is designed to create a connection…
Regardless of where you’re coming from, becoming an event planner certified professional has many benefits if you’re interested in working in events ongoing. It can help you gain the skills and knowledge necessary to plan events successfully. It can also help you build a solid reputation in the event planning industry. Additionally, certification can lead…
As an event planner, you know that the success of any event depends on meticulous planning and organization. But it’s worth it when you see all the happy people who came to enjoy your creation. But even with the best-laid plans, there are always unexpected challenges that can arise. That’s why it’s crucial to stay…
There’s a lot of work and effort that goes into organizing an event. Sometimes it’s months and months of preparation to create an environment perfect for sharing ideas and knowledge. Although our attention usually focuses on the event itself, where most of our work is done, we can benefit significantly from conducting post-event surveys. Event…
Organizing an event can be an extremely costly initiative; the more people and the more complex a schedule, the more costs tend to increase. That’s exactly why many companies and individuals reach out to others in hopes of them financing part of the costs in exchange for exposure and a chance to increase the brand’s…
When planning an in-person event, one of the most important decisions you’ll make is where to host it. There are many factors to consider when choosing a venue, from the size of the space and the event date to the cost. In this guide, we’ll go over the essential elements you need to consider when…
Organizing events is a difficult task. Keeping track of all the small details can be challenging with so many moving parts. There’s a lot to consider, from selecting a venue and speakers to sending out thank you notes and doing a post-event debrief. If you’re preparing an event without a written checklist or roadmap, you’re…
Event management requires many different qualities, skills, and knowledge. People attending your event may not even realize there is either one event organizer, or a team who coordinates the event, and what they all really do. Being an event manager can seem overwhelming, but if you keep yourself organized, aware, and are able to build…
In February 2021, amidst the global COVID-19 pandemic, non-profit Civic Spirit hosted one of their most involved events to date: a virtual 3-week civics symposium. The symposium, called We the Educators, aimed to equip teachers with the skills to have important conversations with students about participating in their schools, their communities and their country. To…
The challenges seen by the event industry over the past year have been tremendous. The creativity that’s come out of this obstacle has been inspiring to say the least. At Sched, we’ve remained committed to the amazing event organizers, working to create engaging solutions for every challenge COVID-19 presented. To continue to build an…
As the world moves more towards virtual events, you might be wondering what equipment is best for hosting virtual events. Ω Lights, cameras, and green screens are some of the essential to hosting a good event for event professionals. It adds production value and keeps your viewers engaged. Lights In the world of event management,…
