Introduction To say that organizing an event requires a lot of effort would be an understatement. The amount of work put into planning, launching, and coordinating an event is gargantuan and requires a specific set of skills not many people have. Without adequate knowledge, it’s impossible to keep up in this vibrant and complicated industry….
One of the most effective ways for brands to engage with their audiences is to hold events. Given that the situation in the world is changing over time, traditional ways of holding events evolve, and new ones appear. Thus, online events have been gaining momentum for a while, though a slight shift back to offline…
For experienced Internet users, the online format of events is not a novelty. However, COVID-19 has changed the statistics tremendously, and today we observe a 1000% increase in virtual events since the pandemic. If you are planning to hold an online event and want to get most of this kind of activity, we are here…
2020 has seen many shifts in marketing strategies, most notably the move to virtual events. This has shifted digital marketing efforts from the promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. It is important to quickly adapt to the changing landscape in many industries…
Do you remember the last time you attended a conference or a convention? The pandemic situation has made our entire world virtual, from our daily meetings and office interactions to video calls with extended family members or friends, it is all online. With travel and living expenses slashed, virtual events offer the same experience as…
When you’ve put all the hard work into creating a fantastic event, the last thing you want is for it to be a flop. The last ingredient in a successful event is promotion – and how you market your event matters. Instagram offers huge potential for marketing it to a wide audience and through one…
