2020 has seen many shifts in marketing strategies, most notably the move to virtual events. This has shifted digital marketing efforts from the promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. It is important to quickly adapt to the changing landscape in many industries…
The world of event management has been abuzz since the beginning of the coronavirus pandemic. Not that the event industry has ever seen a dull day, but these unprecedented times have ushered in the need for innovative solutions and ideas. And many have turned to podcasts seeking expertise and inspiration. Podcasts for event organizers? Don’t…
Email marketing is still one of the most effective ways of promoting something, like an event. However, emailing people about an event isn’t just about sending email. In fact, if your series of promotional emails haven’t been A/B tested – or at least thought through – to ensure working messages with subject lines that are…
Whether you specialize in SAAS, eCommerce, or cloud-based service outsourcing, you may want to organize a virtual event or a conference down the line. Such an event also requires proper planning and promotion to gain the traction it deserves, which is where writing a press release comes into play. What kind of marketing tools and…
