Planning a hybrid event requires more hard work and attention to detail as the organizers need to cater to different audiences’ sets. There are several aspects that event organizers need to keep a check to ensure the best output.
If you also plan to host a hybrid event in the upcoming time, we have got you covered. In this post, we will explore the top ten tips to improve your hybrid event. By following these simple tips, you can quickly gain higher traction from both in-person and virtual events.
1. A mission for the event
To make the event successful, you need to have a core theme for the event, which will remain the same throughout the marketing process. You should have a clear and robust event mission, and the goals associated with the events should be pre-defined. Regardless of the business size, the marketing team should have a vision about generating maximum traction from the audience.
The mission should deliver a clear and impactful message that people would love to share on social media. For doing this, the event managers should begin the work earlier to prepare the event’s main outline.
2. Pre-event hype
In this era of the hyper-connected world, it’s important to create excitement and hype as there are so many other things going around over the Internet. Event marketers need to plan a drip campaign to build hype about the event by revealing tiny details about the event day.
The attendees should have the curiosity to know about what they are going to get at the event. Social media marketing is the best practice to follow as it can generate massive traction from the users and attendees.
3. Professional show manager
If you have not managed a hybrid event before, it’s always a better idea to get some assistance from an event management company. You can hire one manager who will be responsible for looking after the arrangements across all platforms. Having a dedicated event manager will give you enough time to work upon your product or services that you are going to introduce.
The manager will help you understand about — what are the things that you need to follow and what can excite the audience.
4. Meaningful content creation
For conducting a memorable hybrid event, you need to have compelling content to impress the audience. In this digital world, it’s tough to hold the audiences’ attention for a long time, especially when attending virtually.
It’s better to invest in excellent content creation to help you gain some early hype and attention from the audience. Whether you are a startup or an established brand, investing in good content always brings results.
5. Interactive hooks
Even though it’s a hybrid event, it should not feel like a boring formal seminar. It would be best if you introduced multiple interactive hooks in between the whole event. It is the best way to make the audience feel connected and hold together.
There are several methods to do it and make the whole event more conversational and full of excitement. The most significant benefit of doing this is that people will love to share more about the hybrid event without even asking them to do so.
6. Rehearsals are important
The main difference between a good and an excellent hybrid event is differentiated based on how much the host has practiced it. It is the critical element that sets you apart and helps you gain more ROI by presenting your brand with the right aesthetics.
Even if the presenter has delivered several talks or events, practicing a little more never goes wrong as it brings the proper finishing touches. Multiple rehearsals can get the best out of the presenter and will engage the audience well.
7. Social media marketing
The pre-event and post-event content strategy should be well-planned and different from each other. The pre-event process should create hype and excitement among the users. Contrary, the post-event strategy should deliver value in the forms of small video clips, key messages, and critical points.
The post-event content production should be done rapidly at scale as you need to carry the same event vibes for a long time. You can also ask the attendees to share their thoughts on social media tagging your brand.
8. Quick event recap
Just like the opening section of the event, having a full event recap at the end can play wonders. It’s essential to give a quick overview to the audience before you end the program. It’s critical to have a solid CTA that your audience will carry with them, and they will talk once the event is over.
So it’s a smart move to plan the opening and ending in advance while creating the event day’s content. It will keep the whole team calm and will let them perform much better.
9. Point out customer problems
While planning out the event timeline and content structure, make sure you address and try to solve problems that existing customers are facing. You can check using the existing datasets to pinpoint the significant issue that most people are facing. If you can address them in the event, it will boost customer loyalty.
10. Use Analytics to derive further goals
Once the event is over, it’s time to churn out the most critical data sets to calculate your brand’s multiple things. Be it the ROI from the event or the response of the audience to plan further marketing plans. Leveraging data to grow your brand is the ultimate skill that your team should have to bring the company’s best. ROI matters for every business, and you need to keep this metric while planning out the virtual event.
These were the top ten essential tips you can follow to conduct your company’s best hybrid event. These simple steps will help you polish the preparation and cut down hassle while executing the campaign. Hybrid events are the future, and they are here to stay with us, so it makes absolute sense to plan the event keeping the virtual audience in mind.