2020 has seen many shifts in marketing strategies, most notably the move to virtual events. This has shifted digital marketing efforts from the promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. It is important to quickly adapt to the changing landscape in many industries…
Do you remember the last time you attended a conference or a convention? The pandemic situation has made our entire world virtual, from our daily meetings and office interactions to video calls with extended family members or friends, it is all online. With travel and living expenses slashed, virtual events offer the same experience as…
The Chicago Nerd Comedy Festival has been lighting up the theatre scene in Chicago since 2013. The organizers considered canceling their event in light of the pandemic, but they decided to test out our virtual platform to see how their festival might thrive in a new environment. They adapted their performance structure to both live…
School districts across the US are still unsure what classrooms will look like this fall and plans are changing weekly. This past spring, teachers transitioned to virtual learning and many of us have heard and often experienced first hand the struggles of having kids home from school all day every day. This struggle is also…
4 pieces of advice from an event organizer who shifted his large physical conference to an entirely online experience. You will not only learn what really worked for his virtual event but also how to prevent the mistakes his organization made with their first virtual event.
