As an event planner, you know that the success of any event depends on meticulous planning and organization. But it’s worth it when you see all the happy people who came to enjoy your creation. But even with the best-laid plans, there are always unexpected challenges that can arise. That’s why it’s crucial to stay…
When planning an in-person event, one of the most important decisions you’ll make is where to host it. There are many factors to consider when choosing a venue, from the size of the space and the event date to the cost. In this guide, we’ll go over the essential elements you need to consider when…
2020 has seen many shifts in marketing strategies, most notably the move to virtual events. This has shifted digital marketing efforts from the promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. It is important to quickly adapt to the changing landscape in many industries…
The world of event management has been abuzz since the beginning of the coronavirus pandemic. Not that the event industry has ever seen a dull day, but these unprecedented times have ushered in the need for innovative solutions and ideas. And many have turned to podcasts seeking expertise and inspiration. Podcasts for event organizers? Don’t…
Email marketing is still one of the most effective ways of promoting something, like an event. However, emailing people about an event isn’t just about sending email. In fact, if your series of promotional emails haven’t been A/B tested – or at least thought through – to ensure working messages with subject lines that are…
