Email marketing is still one of the most effective ways of promoting something, like an event. However, emailing people about an event isn’t just about sending email. In fact, if your series of promotional emails haven’t been A/B tested – or at least thought through – to ensure working messages with subject lines that are…
So, you organized an event for the company, and now is the time to analyze the engagement and performance of your event. A few important questions the leadership team might toss at you could be: Did it meet the event performance expectations? What were the KPIs and were they achieved? What was the ROI? How…
When you’ve put all the hard work into creating a fantastic event, the last thing you want is for it to be a flop. The last ingredient in a successful event is promotion – and how you market your event matters. Instagram offers huge potential for marketing it to a wide audience and through one…
