For experienced Internet users, the online format of events is not a novelty. However, COVID-19 has changed the statistics tremendously, and today we observe a 1000% increase in virtual events since the pandemic.
If you are planning to hold an online event and want to get most of this kind of activity, we are here to help you dive into effective virtual event promotion.
Types of Virtual Events
A virtual event is a way to express yourself to a larger audience or involve it in your business. Taking into account the accessibility of online events, this low-budget activity may be a perfect solution for people willing to engage an audience in their projects.
The online format also became a life-saver for those who were forced to change their behavior due to new social distancing norms and government regulations. Thanks to a variety of virtual platforms, you have an opportunity to organize any virtual activity. These may include:
- Virtual conferences. Generally, this is an umbrella term for any kind of virtual event, but it can be used in a narrow sense to define a specific type of online meeting. Besides video connection, web conferencing enables you to use instant messaging, interactive whiteboards, screens, desktops, and file sharing to make your online meeting even more productive.
- Webinars. This term stands for web-seminars that are held mainly for educational purposes. A session usually lasts 45 to 80 minutes and also includes several tools for interaction. The speakers deliver information in a visual form, such as presentations and slideshows.
- Online workshops. Workshops are aimed to educate and train students and can last from several hours to one week. Workshop sessions allow speakers to use a more technical approach to deliver information to the students and help them gain practical skills.
- Live Streams. Real-time broadcasts have become a huge part of Internet activity, for instance, on social media, YouTube, and other platforms. While streaming your work, you can interact with the viewers by reading their comments in an open chat.
Product presentations, cooking classes, virtual tours, dance lessons, art workshops, educational lectures, movie nights – you can apply any virtual event type to anything you want to deliver to your audience in an approachable and efficient way.
What Is SEO
Your virtual event requires quality promotion, as it is a key factor in reaching out to your target audience. Among numerous ways to fulfill this mission, search engine optimization (SEO) is the main tool of interaction with Google and other search engines.
Search engine optimization improves a website to make it more visible in search engine results. They take into consideration various factors and decide whether or not a website is worth searchers’ attention.
Search engine optimization is a process of improving a website to make it more visible in search engine results. This makes SEO tools crucial for any marketing purpose, as search engines are a place where 93% of users’ online experience begins. When conducted wisely, SEO strategies may become an unlimited source of new visitors to your website.
6 Best Ways to Use SEO to Promote Your Virtual Event
In case you want to drive attention to your online event, you have most likely developed a webpage for it. That is why virtual event promotion also can benefit from search engine optimization. Here we cover the 6 most effective ways to use SEO in your event promotion campaign.
1. Take Care of Quality
One thing that makes today’s SEO practices different from the ones from the previous years is that they focus on the quality of content in the first instance. Relevant, unique, and engaging information is what makes your website look trustworthy to search engines.
When talking about content concerning your event, it is more important to cover topics related to it than promote the event directly. In this case, you will be able to link to your event page while filling your blog with relevant information.
To make the promotion more natural, tell your audience about your event’s importance or history if you hold it regularly. The relevance can be presented through its contribution to your branch or attendees’ lives or career.
2. Choose and Place Keywords Wisely
Keywords are words and phrases that people use to find information in search engines. Make a plan of relevant keywords that describe your event exhaustively and at the same time satisfy the possible request of search engine users.
Well begun is half done, but it’s also important to place your keywords correctly. Do not oversaturate the page with such phrases, as in this case and can be considered as spam by Google. Quite the reverse, insert the keywords in the text paying attention to the title, subtitles, meta descriptions, and surrounding them with some context to make them look natural.
3. Create a Strong Backlink Profile
Backlinks are links to your webpage from other websites. They are a crucial part of any SEO campaign, as they act as signals for search engines pointing to your website as a relevant and quality one.
You can get backlinks for SEO by contacting other organizations and partners, submitting guest posts to their websites, or reaching out to link building services that help you get and place backlinks most effectively.
4. Add Meta Descriptions
People often decide whether they should open a web page by looking over the title’s meta description. This tiny piece of content also helps Google estimate your website, so it may become a winning part of your SEO campaign.
Keep meta descriptions informative and short (under 150 characters), so your potential viewers know what they will see after visiting your website. Google will otherwise insert a random piece of text from your page in place of meta description and will probably confuse the readers.
5. Polish The Structure
Google ranks a page higher if it has a clear structure and is easy to navigate. Page layout is what makes the first impression to the visitors, so you need to think through it thoroughly. Make scrolling your site enjoyable, and it will strengthen your outcomes.
The title as well as headings should be clear and descriptive, as it is a key part of page estimation for search engines. So make sure you tag headings and subheadings properly. Include the name of your event in the URL, so it does not confuse people who see it in an email.
6. Optimize for Mobile
Modern people use their gadgets so often that it became crucial to optimize websites for smartphones and tablets. Such features as the loading speed impact your future rankings in search results.
Moreover, you will most likely alienate visitors who will need to zoom the text and pictures and get lost in unclear navigation on the website. Make sure your page looks and works properly on all devices and screen sizes.
If you want to drive organic traffic and find the right audience for your virtual event, SEO will be your go-to tool. However, you can make your promotion campaign even more effective by combining search engine optimization with other strategies, such as social media and email marketing, contest and giveaway hosting, ads, and many more.